Knowing what property characteristics are common to the average sales prices in your flip project neighborhood is essential, because that’s your target market. As I’ve explained in other posts, the average price range is where the most buyers are to be found; meaning that you want to be marketing a house of average size and average features, avoiding over-investment that won’t add to the closing price in this market.

The key to house selling is to help your buyer envision a lifestyle they like at a good value for their money.What are the things that matter most to buyers in your local market and income range? Talk to realtors – they will be glad to share with you in hopes you’ll return the favor with a house their buyers want!

Demonstrate to buyers that your house is all about their most important qualities – fresh,clean and move-in ready; convenient to their daily activities with easy access to major thoroughfares; new appliances under warranty; ready for their own decorating tastes.Mid-range buyers especially almost always care about these basics more than they care about bling.

The primary focus of the majority of average buyers who will be viewing your listing are their own daily lives and their finances.An asking price set a smidge below the average for comparables for an attractive and comfortable home helps move buyers to make an offer before someone else does.

Although I discourage over-spending on extras that don’t add anything to the closing price, if you can nonetheless spend no more than a couple of hours and a couple of hundred dollars on one or two things that are noticeable for making life easier for your buyer, that attention to detail can boost their positive impressions and their confidence that you care about the next resident. Eyes light up when the pantry has a full-length rack installed inside the door for spices and jars, or the under-kitchen-sink area has roll-out storage for all the cleaning products that hide out there.

Know our market … focus on the average buyer … plan your project for flip success!

Take a look at my blog post [The 11 Smartest Ways to Add Value to Your Flip Property] for the most cost-effective upgrade and update items that enhance appeal and attract offers.

Question or Prompt for Response – open ended, relevant

How much above your price range would you pay for a house that had something special and extra included in the price?

I share my experience and advice FREE with new (and old) investors in my blog!  Visit and register for updates at  http://www.streetwisepropertyinvesting.com/blog/.